Zentrum
Tours

Guided Factory Tour

Due to new model production, BMW’s factory tours are currently suspended. Tours are expected to resume in the Summer of 2014. The Zentrum Museum will remain open during this time.

For information on the Zentrum Museum, click here.

BMW’s only American factory is a marvel of the blending of modern engineering and design aesthetics. See for yourself how the ultimate driving machine is built during a guided plant tour. Or take a self-guided journey through time and all things BMW at the beautiful Zentrum museum, where you can explore BMW’s dynamic history as one of the world’s finest automakers. For the enthusiast, it’s the ultimate backstage pass.

Museum Tours

The BMW Zentrum Museum is unlike any other building in North America. Here you can experience the power and history of the BMW brand firsthand, from its beginnings in aviation and motorsports to its rise to prominence on the global stage.

Take a self-guided trip through the world of BMW to experience exhibits that both astonish and inspire. Take a historical walk to see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar,” BMW Motorcycles, and Art Cars featuring designs by world-renowned figures like Andy Warhol, Frank Stella and Roy Lichtenstein. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies in transportation safety and the latest in environmental engineering with the Hydrogen Car. The Zentrum holds something for everyone, because the ultimate driving machine deserves the ultimate backstage pass. Requirements and hours of operation.