BMW Manufacturing Receives Three J.D. Power Awards.
BMW Manufacturing announced today that BMW has received three awards in recent studies conducted by the global marketing information services company J.D. Power. In the J.D. Power Initial Quality Study (IQS), the industry benchmark for new-vehicle quality, the Spartanburg plant (02) received the Silver Plant Award in the Americas Region (North and South America) for producing models with the fewest defect/malfunction problems. In the same study, the BMW X5 received the IQS Award for the best score in the Midsize Premium SUV segment, edging out the BMW X6 by one point.
In last month’s J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study, the BMW X6 ranked first in the Midsize Premium SUV segment, topping the second-place X5. The BMW X4 ranked second in the Compact Premium SUV segment.
“I’m very proud of our Associates for these accomplishments,” said Manfred Erlacher, President and CEO of BMW Manufacturing. “Delivering a premium quality vehicle for our customers is our top priority, and this recognition is confirmation of our Associates’ commitment to quality.”
Two years ago, the Spartanburg plant received the J.D. Power IQS Bronze Plant Award for the Americas Region.
The J.D. Power Initial Quality Study is followed closely by automakers and customers. The 2016 study was based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study was fielded from February through May 2016.
The J.D. Power APEAL Study measures owners’ emotional attachment and level of excitement across 77 vehicle attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing in the driver’s seat. The study complements the J.D. Power Initial Quality Study. The 2016 APEAL Study was based on responses gathered from February through May 2016 from more than 80,000 purchasers and lessees of new 2016 model-year cars and light trucks who were surveyed after 90 days of ownership.
BMW Manufacturing currently produces more than 1,400 vehicles each day. The factory is the exclusive producer of all BMW X3, X4, X5 and X6 Sports Activity Vehicles and Coupes (and their variants) to more than 140 global markets. Last year, the Spartanburg plant produced 400,904 vehicles, making it the largest BMW plant in the world by volume. By the end of 2016, the Plant will have a production capacity of 450,000 vehicles and employ nearly 9,000.