Golf Channel Ratings Increase for BMW Charity Pro-Am presented by SYNNEX Corporation
According to figures released by Golf Channel, a total of 5.1 million viewers tuned into its live telecast of the 2011 BMW Charity Pro-Am presented by SYNNEX Corporation golf tournament, a 13 percent increase in viewership from last year’s telecast. The tournament delivered approximately 693,000 household impressions, a 17 percent increase from last year.
“It’s another great example of the popularity of this tournament and of its growth,” said Max Metcalf, co-chairman of the BMW Charity Pro-Am presented by SYNNEX Corporation. “Golf Channel is able to showcase the beauty of the Upstate around the world for 20.5 hours over four days. That equates to great value for our sponsors and great coverage for our communities and the charities we are helping. Golf Channel is a wonderful partner.”
The BMW Charity Pro-Am presented by SYNNEX Corporation is the only tournament on the PGA TOUR’s Nationwide Tour where amateurs and celebrities are grouped with Nationwide Tour professionals in a four-day better-ball competition over three courses. Amateurs, celebrities and pros rotate between three courses on Thursday, Friday and Saturday, with the 14 lowest scoring pro-amateur/pro-celebrity teams advancing to play Sunday’s final round. Celebrities play once at each course on Thursday, Friday and Saturday. The professional winner of the overall 72-hole event takes home $108,000 from the total purse of $600,000. Amateurs and celebrities compete for individual prizes and cash donations to the charity of their choice out of the beneficiaries selected by South Carolina Charities, Inc.
The first 10 tournaments have raised nearly $8 million for 150+ charities. Money raised from the 2011 tournament will be announced in the coming months.
For more information about the BMW Charity Pro-Am presented by SYNNEX Corporation call (864) 297-1660, visit the tournament’s website www.bmwcharitygolf.com or follow the tournament on Facebook at www.facebook.com/BMWCharityProAm.