Privacy Policy & Legal
Privacy Policy & Legal


In certain areas of this site you may choose to share personal information with us, such as your name, address or even your driving interests. We may use this information for marketing research and other marketing and service related purposes like sending brochures you request and keeping in touch by e-mail. Any personal information you choose to share with us will not be disclosed to anyone outside of BMW, our related companies, or our business partners who are contractually obligated to keep personal information confidential, unless required by law. We will never exchange or sell your personal information to any other company. Customer telephone calls may be recorded for quality control.

Site Traffic Monitoring

We collect anonymous information about every visit to our site by tracking Internet Protocol (IP) addresses on an aggregate basis. We do not link IP addresses to any personal information associated to the individual visitor. We use this information only to determine how to make future visits more convenient and productive for all BMW enthusiasts. We also collect browser type, access time, and the URL where a user is entering or exiting the site.


Cookies produce a luxury and convenience similar to that of memory seats. They save you the trouble of reentering certain information in some registration areas, help to deliver content specific information to you, and track which sections of the site are most popular. The cookies we use are elements of data stored by your browser on your hard drive. Usage of a cookie is in no way linked to any personally identifiable information.


You will only receive e-mails or mailings from BMW Manufacturing if you have requested to be on our correspondence list. If you are currently on our list and do not wish to receive further information from us, simply unsubscribe by clicking on the “unsubscribe” link at the bottom of each e-mail.


By visiting this site you are agreeing to the terms as outlined above and in the Legal section. We reserve the right to change our Privacy Policy at any time.

Safe Harbor

BMW Manufacturing Co., LLC (‘BMW MC’) complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. BMW MC has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view BMW MC’s certification, please visit