Guided Factory Tour

For information on the Zentrum Museum, click here.

BMW’s only American factory is a marvel of the blending of modern engineering and design aesthetics. See for yourself how the ultimate driving machine is built during a guided plant tour. Or take a self-guided journey through time and all things BMW at the beautiful Zentrum museum, where you can explore BMW’s dynamic history as one of the world’s finest automakers. For the enthusiast, it’s the ultimate backstage pass.

BMW Manufacturing Co., LLC., is currently scheduling tours of our factory to the public five times daily, Monday through Friday, at 9:30 a.m., 10:15 a.m. and 12:45 p.m., 1:15 p.m. and 3:00 p.m. Eastern time. To request a tour, please call 1-888-tourBMW (1-888-868-7269). The tour reservation line is available from 9:00 a.m to 2:30 p.m. (EST). 


Must I make a reservation?
Yes, advance reservations are required. Walk-ins are permitted only in the case of same day cancellations and rarely occur.

Is there a charge for the tour?
Yes, there is a cost for the tour: $10 for Adults, $3.50 for students and BMW Car Club members (must have CCA card with you upon arrival to qualify for discount).
Prepayment is required for groups of 10 or more and cancellations must be made at least 48 hours in advance for refunds.

Is there an age requirement for the tour?
Yes, tour participants must be 12 years of age or older.

Tour guidelines:

  • Tour group size cannot exceed 20 people per tour.
  • Advanced reservations are required.
  • Tour participants must be 12 years of age or older.
  • Completely enclosed shoes are required to tour our facility. No flip flops, high heels, open toe, open side, or open heel shoes are permitted.  You will NOT be permitted on the tour if your shoes do not meet the guidelines.
  • Cameras and camera phones are not permitted. Cell phones must be turned off during the tour. Please leave personal belongings locked in your vehicle.
  • Please allow 2 hours for your visit here. During the tour, participants will walk over a distance of approximately one mile.
  • BMW reserves the right to cancel tours anytime.

Click here for directions.

Museum Tours

The BMW Zentrum Museum is unlike any other building in North America. Here you can experience the power and history of the BMW brand firsthand, from its beginnings in aviation and motorsports to its rise to prominence on the global stage.

Take a self-guided trip through the world of BMW to experience exhibits that both astonish and inspire. Take a historical walk to see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar,” BMW Motorcycles, and Art Cars featuring designs by world-renowned figures like Andy Warhol, Frank Stella and Roy Lichtenstein. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies in transportation safety and the latest in environmental engineering with the Hydrogen Car. The Zentrum holds something for everyone, because the ultimate driving machine deserves the ultimate backstage pass. Requirements and hours of operation.